About Us

Keep Up Creations is a family-run small business creating small-batch handcrafted pet products inspired by life with the Foundling Clowder.

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For co-founder April-Dawn Smitley, a lifelong love of cats deepened years ago thanks to a little black cat named Cajun Spooks, whose personality and companionship helped spark the journey toward creating a home and life centered around animal care, enrichment, and connection. As life circumstances shifted, what began as a personal creative outlet gradually grew into Keep Up Creations — a handcrafted pet brand built around thoughtful design, quality materials, and the joy animals bring into everyday life.

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The business first began with a simple goal: creating durable, high-quality toys for the Foundling Clowder using catnip that would maintain its potency and appeal. Not long after, Keep Up Creations discovered Silvervine, whose natural allure quickly became a favorite among many of our feline testers. Today, our handcrafted organic catnip toys and natural Silvervine toys remain at the heart of our product line.

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While Keep Up Creations proudly maintains a cat-forward focus — largely because we have far more cat testers than dog testers — we warmly welcome multi-species homes and all animal lovers. Every product is inspired by real interactions, real play, and the belief that enrichment, comfort, and curiosity help strengthen the bond between pets and their people.

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Keep Up Creations is operated by co-founders April-Dawn Smitley and John B. Jones, with additional support from “Auntie K.”

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Beyond our handcrafted creations, we enjoy sharing stories, quiet moments, and playful antics from the Foundling Clowder through social media, offering a glimpse into the animals and experiences that continue to inspire our work every day.

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If you have questions, we are always happy to share our story, our creative process, and the animals behind Keep Up Creations.